There is always a steady stream of criticism directed towards the MSM, not all is deserved. In the past we have praised Fraser Nelson for his work, but his recent article on Damian McBride was terrible. As a spin doctor McBride will always be measured alongside Alistair Campbell, awkward that. For Campbell was a different sort of person doing a different job. The term spin doctor covers just about anything the person using the term would like it to mean. The job of media manipulation goes back at least to Bernard Ingham who helped Margaret Thatcher get her message across. Or at least that is how these things are explained. However, once you start manipulating, stopping is a hard thing to do and it's not just the message that gets distorted. Never once since the days of Ingham/Thatcher (or perhaps the other way around) has anyone in government worked out, then set out for all to see, why these spinners and their craft are needed; that insults the general public.